Director of Brand Strategy

Company: PETERMAYER
Location: New Orleans
Posted on: February 16, 2025

Job Description:

Company Overview: PETERMAYER is an independent, integrated ad agency based in New Orleans, LA, renowned for delivering innovative marketing solutions. We've uncovered evidence that unleashing the joy inherent in brands builds real business results and have developed a strategic and research-driven process to unlock this value for our clients through creativity.As the Director of Brand Strategy, you will be our strategy partner to both clients and partner agencies, taking a leadership role across planning, activation, and insights. We are looking for a Strategy Director who will work on our telecom client as well as build and lead a growing team of brand strategists. You will work on both client and new business, as well as special growth projects for the agency's brand. You will ensure that all strategic initiatives in your portfolio "work" by contributing to the strategic process through outstanding brief generation; research design, implementation and analysis; intelligence support, etc .This individual reports to our SVP, Head of Strategy:Responsibilities

• Lead the discovery process using the agency's proprietary model(s) - uncovering and documenting consumer, customer, competitive and client insights.
• Apply, develop and conduct different primary research techniques to garner and unearth insights that spark the creative process (in concert with our Intelligence Division, client internal research teams, third party providers/tools, or solo as needs dictate)
• Create inspiring, relevant creative briefs and translate insight into ideas and subsequent management of idea across all media.
• Excellent execution of creative strategy projects - brief writing to presentation to inspiring creative briefings, accounting for all consumer funnel needs
• In concert with Analytics, Media and Intelligence teams, evaluate the effects of the campaign in the marketplace and recommend optimization.
• Closely collaborate within departments and external agencies and teams to ensure that strategies are inclusive of all disciplines and realized across all functions.
• Build strong client relationships along with the core client team(s)
• Manage and develop team members that are assigned/report to you.
• New Business and agency marketing duties as assigned.Knowledge
  • A strong command of consumer understanding in developing insights that enable success.
  • A thorough understanding of the competitive landscape as it pertains to creative work, brand tone, channel choices, use of media and ideas within the category (and any analogous categories)
  • Digital/social fluencyWorking style
    • See strategy as a team sport, drawing on your expertise and others' in brand, digital, social, comms, data, behavioral and experiential strategy---and whatever comes next
    • Proactively seeks creative opportunity: positively impacts the creative product through sharp insights and inspiration from culture, and identifies conversations/opportunities to be leveraged or disrupted by the brand.
    • Show ability to lead a room/team in thinking in a collaborative wayInfluence skills
      • Creates presentations that maximize the art of storytelling and presentation tools.
      • Ability to present in a manner that influences and leads others around a great idea
      • Partners with account management (and clients) in understanding and addressing key business challenges and proactively seek untapped opportunities that can make a difference in market performance/brand equity
      • Empathetic and excellence-driven people manager and mentorPersonal
        • Curious, critical mind
        • Self-motivated and demonstrates initiative in identifying opportunities, discerning a clear path forward and acting upon them swiftly.
        • Values fit for the organizationQualifications
          • Bachelor's degree in related field of study
          • 8+ years in advertising as a planner at top creative agencies
            • Some mix of top creative agency and client-side considered
            • Some past work in a highly-regulated industry a plus
            • Association with award-winning work a plus
            • An inspiring portfolio of demonstrated work and thinking
            • 2+ years of management experience
            • If out of market, relocation to New Orleans metro area within a 6 month period of start dateWhat We ValueOur agency's Guiding Principles are as follows:
              • All In - We don't do everything, but everything we commit to, we give 110%. We bring energy and abundance through both our attitudes and our work. We call it lagniappe: that little something extra.
              • Better Together - We cherish our diverse PETERMAYER community. We choose "we" over "me". We are respectful, collegial and open.
              • Doing What's Right - We always ask "what is the right thing to do?" And follow through with integrity
              • Resilient Optimism - We never give up - which makes us fearless. We push boundaries in the interest and pursuit of the best work. We give each other permission to challenge assumptions and create change for the better. Like New Orleans, we stubbornly endure despite the odds.
              • Swing Big! - We set big hairy-ass goals and then push for the best - in the work, the company, and ourselves. We lean forward, ready to seize the opportunity to make something great happen. We aspire to raise the bar each time through rigor, creativity and the joy of being awesome.
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Keywords: PETERMAYER, New Orleans , Director of Brand Strategy, Executive , New Orleans, Louisiana