Director of Brand Strategy

Company: Peteramayer
Location: New Orleans
Posted on: November 8, 2024

Job Description:

As the Director of Brand Strategy, you will be our strategy partner to both clients and partner agencies, taking a leadership role across planning, activation, and insights.We are looking for a Director of Brand Strategy that will work primarily on our telecom business. Bringing to the table a strong point of view and providing critical thinking across business challenges, customer and cultural insights. Also working with the communications planning team to direct media planning and activation. Understanding business dynamics, competitive opportunities, tech innovations and consumer trends to inform strong, channel agnostic strategic recommendations.This individual reports to our SVP, Head of Strategy.Responsibilities:

• Help lead the Joy discovery process - uncovering and documenting consumer, customer, competitive and client insights.
• Be the strategic partner for both clients and partner agencies, as well as within planning, activation, and insights.
• Closely collaborate within departments and external agencies and teams to ensure that strategies are inclusive of all disciplines and realized across all functions.
• Develop the creative brief - from platform development through communications planning.
• Brief internal working teams for ideation, lead and steer brainstorms.
• Lead the development of client presentations and other important communication.
• Work with the creative leads in developing and selling through our best ideas.
• Partner with senior leadership in developing and differentiating PETERMAYER.
• Partner with PR and social media teams on various projects.
• Oversee performance and management of 1-2 employees to enhance employee effectiveness and productivity. Provide guidance on setting goals, creating content and effective strategies.
• Develop talent to help employees grow within the organization, including leadership development initiatives and career pathing.Expectations:
• Top agency experience.
• Telecom experience.
• A portfolio of demonstrated work and thinking.
• A strong command of consumer understanding in developing insights that enable success.
• A thorough understanding of the competitive landscape as it pertains to creative work, brand tone, channel choices, use of media and ideas within the category (and any analogous categories).
• A critical and curious mind, and the willingness to challenge the norms with the goal of getting to the right solution to each challenge and inspiring creative teams.
• Self-motivated and demonstrates initiative in identifying opportunities, discerning a clear path forward and acting upon them swiftly.
• Values fit for the organization.Requirements:
• 12+ years experience in creative, advertising, or cross discipline marketing agency.
• Familiarity with, and ability to capably review qualitative and quantitative research to draw and interpret insights.
• Proven ability to interact with and influence people at all levels of an organization.
• Strategic thinking ability with balanced analytical and creative approach to planning.
• Ability to build strong inter-disciplinary relationships.
• Creation of breakthrough activation/go-to-market ideas.
• Ability to use PowerPoint to create presentations that are well crafted and utilize the art of storytelling.
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Keywords: Peteramayer, New Orleans , Director of Brand Strategy, Executive , New Orleans, Louisiana